Custom Connector Required*

Google Analytics integrations and automations

Seamlessly connect Google Analytics with other tools. Automate workflows, and boost efficiency with Workato.

Rating

4.9

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2 min

to connect

Custom Connections

Available

via HTTP connector

Market leaders run on Workato

Why you should automate with Google Analytics

Share website insights

Share website insights
Track attribution
Bring insights together
Engage website visitors

Why these integrations and automations matter:

Give your sales and marketing teams the insights they need to convert leads. Integrate Google Analytics with your MAP and CRM to share traffic and attribution data using familiar platforms.
Share data.

Integrate Google Analytics with, for example, an MAP like Marketo or Eloqua to send web analytics to your marketing team. Give marketing the information it needs to segment your market and target ads based on demographics and lead activity.
Track website usage.

Integrate Google Analytics with a CRM like Salesforce or Microsoft Dynamics to identify upsell and cross sell opportunities. For example, Google Analytics could create a Salesforce alert when a customer browses your pricing page.
Deliver web analytics.

Get the right data to the right employees at the right time, while controlling access to all your Google Analytics data. Integrate Google Analytics with Workbot, Workato’s platform bot for Slack, Microsoft Teams, and Workplace by Facebook, to let employees retrieve data and send updates to channels or groups.

Need to connect your product to Google Analytics?

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*Currently this app does not have a designated connector. Workato can connect with any 3rd party application with publicly available APIs.

About Google Analytics Integrations

Google Analytics is a web analytics service that tracks traffic on your website and traces attribution and conversions. It lets your business measure the return on investment in your website, as well as the success of your Flash, video, and social networking sites and apps.

How you can integrate Google Analytics

Better understand your website visitors through a wide range of audience reports.
Trace traffic sources and determine ROI with advertising and acquisition reports.
Understand how people interact with your site through behavior and user flow reports.
Access Smart Goals, Smart Lists, and Session Quality data to help boost conversions.